LEASE VIOLATIONS is an online vintage clothing store built around the aesthetics of rebellion, imperfection, and the absurd.
Drawing inspiration from the inherent flaws and lived-in quality of vintage garments, the brand embraces imperfection as a form of preservation and resistance. Influenced by Albert Camus' The Rebel, the identity channels a spirit of defiant affirmation—a refusal that is also a declaration of selfhood. This duality shaped every touchpoint of the project: raw, expressive graphics, irreverent typography, kinetic motion treatments, and a web experience that is intentionally offbeat yet deeply intentional.
LEASE VIOLATIONS doesn’t just sell clothes; it invites its audience to take part in a visual and philosophical act of rebellion—against fast fashion, against conformity, and against forgetting.
Services Rendered
Creative Direction
Brand Identity
Graphic Design
Motion Graphics
Production
Web Design
Creative Direction
Brand Identity
Graphic Design
Motion Graphics
Production
Web Design
Moodboard
Logo and Iconography
Primary Wordmark
Secondary Wordmark
Animated brand iconography used as the home button
Typography
ACUMIN PRO BOLD
HEADINGS (ALL CAPS)
Acumin Pro Semi Condensed
Subhead
Courier
Body copy (lowercase)
Brand Colors
#bfbfbf
#ff0302
#131514
#65574a
Content
