Served as the social media strategy lead for major client engagement at SC Johnson. Below are examples of the social media content created under my leadership for 8 brands in the SC Johnson portfolio (Glade, OFF!, Pledge, Raid, STEM for bugs, Windex and Ziploc). Collaboration was with art directors, copywriters and content creators.
Piggy-backing off the Cicadapoclypse news dominating the headlines this past Summer, I helped design custom Raid headphones to silence the deafening noise the two broods create when emerging from the Earth, while giving die-hard fans of the brand and pest haters alike a chance to win their own pair.
View the TikTok post here.
View the Instagram post here.
Art direction and photoshoot for STEM's Quality Tested collaboration with Good Housekeeping.
