Mark Misiewicz - Rare Breed Academy Creative Direction

Rare Breed Academy is a transformative fitness and wellness experience conceived by performance coach Jay Pruna and motivational speaker Trent Shelton, designed to empower individuals by strengthening the body, nurturing the mind, and protecting the soul.

The creative direction was developed around the idea of disruption—not as chaos, but as a deliberate act of evolution. The visual identity took shape by going back to the drawing board—literally. A custom grid system was implemented as both a functional design tool and a symbolic framework, representing coordination, discipline, and alignment with purpose. This grid quietly anchors the brand’s visual language, surfacing across touchpoints as a reminder of structure behind growth.

In addition to branding, six weeks of immersive content were directed and produced for rarebreedacademy.com—guiding members through a highly curated journey that blends design, storytelling, and digital media to inspire deep, personal transformation. The result is a brand that doesn’t just motivate—it moves.

Inspiration and Moodboard